HANGXIETY


Branding and Packaging

03–20–2024

“Hangxiety” is a conceptual brand that was self created with the intent of curing hangovers through remedies that are tried and true, such as electrolytes, prairie oysters, anti nausea tea, pain relievers, and lastly, energy bars. The brand focuses on using methods of humor to get its message across to those who are suffering the day after debauchery. Typographic rules are broken to mess with those who are already dealing with brain fog as a symptom of a hangover.

-REFRESH, REBOOT, RALLY (electrolytes)
-BOTTOM OF THE BARREL (prairie oyster)
-REVIVE AND THRIVE (energy bar)
-RISE AND SHINE (anti nausea tea)
-OFF THE WAGON (pain relief)












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