Climate Change Effort
Poster design and identity
02-24-24
This project focuses on climate change efforts, specifically targeting the issue of smog pollution in LA's infrastructure. The primary messaging is words with prefixes of “un”. A language tool utilized for the need of undoing what’s currently set in place and returning to a more clean environment. The campaign aims to provide an escape from reality, presenting places that are both fictional and dreamlike yet feel familiar to the viewer. This expressive approach, combined with the consistent use of language and strong, vibrant colors, ensures that the designs are cohesive and easily recognizable to a unified messaging and movement.